Eliza Fallon

Delivery_

• End-to-End Rebrand & Brand Strategy
• Visual Identity & Art Direction
• Scalable Design System & Guidelines
• Website & Digital Experience Design (UX/UI)
• Product & Interface Design
• Lifecycle & Email Design
• Motion Design & Animation
• Digital Campaigns & Social Content
• Experiential & Environmental Design (Exhibition Stands, Branded Environments)
• Brand Applications (Including Vehicle Livery & Large-Scale Graphics)

Year_

2022 – Present

About
Uinsure is a market-leading, multi-award-winning InsurTech, redefining insurance through industry-leading technology, standout customer experience and ambitious growth across the UK.

Design
As Senior Digital Designer, I led the complete transformation of Uinsure’s brand and digital experience — building a cohesive, scalable design ecosystem from the ground up within a fast-paced, regulated fintech environment.

I defined and implemented the brand’s visual identity, design principles and system architecture, creating a unified experience across all digital and marketing touchpoints. My work spans everything from brand and UI to product, marketing and conversion-focused design — ensuring consistency, clarity and performance at every stage of the customer journey.

Grounded in a ‘form follows function’ philosophy, I use design psychology to create experiences that are intuitive, trustworthy and commercially effective. The result is a modern, high-performing brand that not only stands out in a crowded market, but actively supports business growth.