Uinsure
Multi-award winning InsurTech
Delivery_
Rebrand
Visual Identity
Design System / Brand Guidelines
Email design
Website
UI/UX
Animation
Socials
Year_
2025
About_
Uinsure is recognised for their industry-leading technology, excellent customer experiences and strong product.
They’re a market leading, multi-award winning InsurTech with big ambitions to deliver the best insurance solutions to advisers and their clients across the UK.
With a mission to rejuvenate the Insurance market and foster both trust and transparency with customers, Uinsure has revolutionised the crucial and often confusing journey of insurance.
Design_
At the heart of the Uinsure rebrand lies a design philosophy that balances aesthetic appeal with functional use. I utilised psychology of design to create a brand iteration of Uinsure that was both functional and organised, while inspiring trust and fostering a sense of modernity and excitement.
The design process was deeply rooted in the ethos of ‘form follows function’, with every element serving a purpose – from the colour scheme to the typography. Uinsure is a digital first brand and tightly regulated. All aspects of the brand cater to this. Our design system was created to encompass clear communication and consistency across all aspects of the business.
Virgin Money
Driven by our purpose of ‘Making you happier about money’.
Design_
I worked with Virgin Money as they entered a partnership with Uinsure to launch Home Insurance and BTL Insurance to the market.
I created a website and various emails as well as animations to support this partnership.
Delivery_
Email design
Website
UI/UX
Animation
Year_
2024
Eliza Fallon 