UI/UX

I worked to create a new style of UI for Uinsure, as they launched a new Quote Journey for customers. The challenge was to create a smooth, clean interface that would encourage users to complete a quote for insurance. This was a mobile first journey. This journey had to have the capacity to capture various stages of information input, lots of text and information. While not overwhelming the customer, allowing editing of information along the way and ensuring transparency and trust.

I was also asked to create this journey and UI with the ability to be ‘partner branded’ or White Labelled. So we can offer this digital journey to our partner brands. The challenge was to create a UI that stayed consistent, easy to navigate and clear. But which had the ability to be ‘reskinned’ into which ever brands would like to use it.